• ✓ 9 International eCommerce Experts

  • ✓ 20 Chapters & over 100 Video Lessons

  • ✓ 12 Frameworks, Calculators & Resources

Learn from World-Class Instructors

Listen to what other students are saying about the CVO Academy


Reviews

This is what other students are writing about the CVO Academy

Adam Pearce

5 star rating

“I'm only partially way through, but I feel like this has opened up a whole new perspective. Great delivery, examples and pace. ”

“I'm only partially way through, but I feel like this has opened up a whole new perspective. Great delivery, examples and pace. ”

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Stefano Susi

5 star rating

“The best course I have ever done. Stefano”

“The best course I have ever done. Stefano”

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Marcin Kras

5 star rating

“Great training with great content, worth every dollar and minute spent on it. It’s definitely a must for those who want to understand how e-commerce business works end to end. This training is one of those that show not only HOW but also WHY. I hi...”

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“Great training with great content, worth every dollar and minute spent on it. It’s definitely a must for those who want to understand how e-commerce business works end to end. This training is one of those that show not only HOW but also WHY. I highly recommend.”

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Malavika Sharma

5 star rating

“So glad to have been the first CVO Academy Graduate at Omniconvert! Thanks Valentin Radu, Juliana Jackson, Chase Dimond, Christi Movila, Bob Moesta, Karl Gilis and Val Geisler for putting this together. A must for all ecommerce entrepreneurs, mark...”

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“So glad to have been the first CVO Academy Graduate at Omniconvert! Thanks Valentin Radu, Juliana Jackson, Chase Dimond, Christi Movila, Bob Moesta, Karl Gilis and Val Geisler for putting this together. A must for all ecommerce entrepreneurs, marketers to leverage. Cutting edge techniques and a holistic plan to scale your ecommerce business to 7-8 figures and more. A great all in one platform to measure and execute to what matters in ecommerce. Accelerate your CX, CLV, loyalty, profitability, and margins, lowering CAC to win, grow and retain your ideal customers for your business with Omniconvert.”

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Julien Normand

5 star rating

“This course is amazing. The depth to which the material is covered and the granularity of both qualitative and quantitative data analysis processes covered is actually mind-blowing. I will be putting my whole team through this course, and likely r...”

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“This course is amazing. The depth to which the material is covered and the granularity of both qualitative and quantitative data analysis processes covered is actually mind-blowing. I will be putting my whole team through this course, and likely re-taking it over and over until I understand every facet of it intimately. Thanks Omniconvert, great value.”

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Tersoo Umah

5 star rating

“This course is waaaay beyond its price. It's like a university for ecommerce, but even much better, and everyone from marketers to ecom brands, both big and small, that want to scale massively should get it. Its super practical and the resources a...”

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“This course is waaaay beyond its price. It's like a university for ecommerce, but even much better, and everyone from marketers to ecom brands, both big and small, that want to scale massively should get it. Its super practical and the resources attached are gold.”

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Costin Floricel

5 star rating

“I have taken many courses over the years related to Ecommerce. And this course is hands down one of the best courses you ca take to improve the customer experience for your ecommerce business. It focuses on what matters the most and is so p...”

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“I have taken many courses over the years related to Ecommerce. And this course is hands down one of the best courses you ca take to improve the customer experience for your ecommerce business. It focuses on what matters the most and is so powerful if you implement it . Why ? . Because it gives you a step by step framework to improve the customer experience at every touchpoint a customer has with your company , and that is the path to grow and run a sustainable ecommerce business for the long run. Trust me this course is a total eye opener and an industry disruptor in the ecommerce space. ”

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Buddy DiFonzo

5 star rating

“The value in this course is beyond words. So much knowledge I don't even know where to start of even what to do with it. Speechless. 😶”

“The value in this course is beyond words. So much knowledge I don't even know where to start of even what to do with it. Speechless. 😶”

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Maria Caciur

5 star rating

“This course is absolutely fantastic. It is very practical, it gives you a lot of examples, resources and insights from top experts. Most of all, is not about doing something your are not doing already if you are working in the online industry, i...”

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“This course is absolutely fantastic. It is very practical, it gives you a lot of examples, resources and insights from top experts. Most of all, is not about doing something your are not doing already if you are working in the online industry, it's about how you can do it like a true professional. Thank you for putting all this together. ”

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Ioana Alexandru

5 star rating

“I am enjoying every moment of this course! The information is easy to understand, even for someone that has just started learning about eCommerce! It's pretty impressive how much effort the team has put into this course. Congrats! Also, congra...”

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“I am enjoying every moment of this course! The information is easy to understand, even for someone that has just started learning about eCommerce! It's pretty impressive how much effort the team has put into this course. Congrats! Also, congrats on the meme selection! They make this course very fun! ”

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Course curriculum

Learn about eCommerce. Customer Retention. Customer Experience & Journeys. Customer Segmentation. Consumer Research. Jobs to be Done Methodology. Email. Acquisition. CRO.

    1. Welcome to the CVO Expert Certification Program!

    2. Intro

    3. Lesson 1: It Takes 2 to Tango

    4. Lesson 2: The e-Commerce Growth Formula

    5. Lesson 3: Product-Centric vs Customer-Centric Companies

    6. Lesson 4: How to calculate CUSTOMER LIFETIME VALUE

    7. Lesson 4: Tool - CLV Formula Calculator

    8. Lesson 5: Customer Lifetime Value To Customer Acquisition Cost Ratio

    1. Lesson 1: The CVO Methodology

    2. Lesson 2: Tool - The Customer Value Optimisation Timeline

    3. Lesson 3: Ongoing activities: The 4 CVO Campaign types

    4. Lesson 4: The PECTI Prioritization Framework

    5. Lesson 5: Monitor What Matters

    1. Lesson 1: Why RFM Segmentation is an eCommerce game-changer

    2. Lesson 2: Power Customers

    3. Lesson 3: Active Customers

    4. Lesson 4: At risk customers

    5. Lesson 5: Lost Customers

    1. Lesson 1: Emotions

    2. Lesson 2: What is CX?

    3. Lesson 3: Net Promoter Score

    1. Intro

    2. Lesson 1: The goal of customer value optimization

    3. Lesson 2: The biggest problem

    4. Lesson 3: The goal of CX optimization

    1. Intro

    2. Phase 1: Consider

    3. Phase 2: Final hurdle

    4. Phase 3: Regret

    5. Phase 4: Embrace

    6. Phase 5: Promote

About this course

  • $999.00
  • 109 lessons
  • 16 hours of video content

How will this course help me?

Each graduate of the CVO Academy will receive a unique CVO Expert Certification that they can include on their resume or as a badge on their Linkedin Profile.

To be a Certified Customer Value Optimization Expert means to:
- be able to use the Customer Value Optimization (CVO) methodology and processes to drive sustainable business growth
- master customer insights and predict customer behavior
- know how all eCommerce skills affect Customer Lifetime Value. From Customer Retention, Support & Analytics to Email and Ads.
- know how to generate a great Customer Experience in an eCommerce
- know how to use all the eCommerce tools that affect CLV

Who is this course for?

✓ Any entrepreneur who wants to apply a customer-driven approach in his online business

✓ Anybody interested to get a Customer Value Optimization certification and learn how to increase Customer Lifetime Value and Customer Retention in eCommerce

✓ Anyone who is interested in Customer Behavior, Customer Segmentation, Loyalty and Customer Satisfaction measurements.

Level: Intermediate - Advanced

Differentiate yourself

There are plenty of online courses that teach you how to spend marketing budgets on customer acquisition, but no one tells you how to better serve current customers and improve acquisition through them.
This course does.

We are living in such a competitive world that those who will win the race in eCommerce will be the ones who are customer-centric.

Improve your eCommerce Skills

  • ✓ Acquisition tactics (ads)

    ✓ Email marketing strategies

    ✓ Qualitative & Quantitative analysis

    ✓ Customer onboarding & support

  • ✓ Customer Segmentation

    ✓ Loyalty & Retention

    ✓ Cohort analysis

    ✓ Customer behavior

  • ✓ Customer Lifetime Value Optimization

    ✓ Net promoter Score

    ✓ Jobs to be done methodology

    ✓ eCommerce growth

Start learning from the best in eCommerce

Time to hone your skills in eCommerce, marketing & retention

Enroll Now

Learn about the stepping stone in eCommerce: the customer

This course is mainly focused on how to leverage the power of customers and creating the best Customer Experience.

This small financial investment brings you enough knowledge to power up any eCommerce store and make it a better place for its customers.

Make the best long-term investment in eCommerce Marketing

This course will teach you how to offer and measure a great customer experience from the Awareness to the Loyalty stage.

Whether you have an eCommerce, you are working with one, or you simply want to learn something valuable about Customer Retention, this course addresses everything you need for it.

Ready to become a Customer Value Optimization Expert?

Level up your eCommerce game.

Enroll NOW

Learn about the basics of Customer Value Optimization in our free mini-course

Choosing a course can be a tough decision.

In this free Crashcourse you will get a glimpse of the impact that CVO can have in your business and professional life.
Enroll in the Free Mini-Course

FAQ

  • How this course will help me?

    To be a Certified Customer Value Optimization Expert means to know how to leverage the power of customers inside an eCommerce business. Besides the financial benefit that it brings, this also comes with a better understanding of how eCommerce works.

  • Is this course platform-agnostic?

    Yes, the strategies you learn from this course can be applied using any platform.

  • What is the Pricing for this course?

    The full price for the Customer Value Optimization Expert Course and Certification is $999.

  • Is this certification recognized worldwide?

    Yes, you will be able to include this on your resume or as a badge on your Linkedin Profile.

  • What is the duration of this course?

    The length of this course is around 15 hours. However, it depends on your own pace and on the completion of the assignments.

  • How long it will be available after I purchase it?

    You will have access to the course as long as the website will be up.

  • How can I contact you if I have any question?

    You can always write to us on [email protected] or complete this form here or use the chat bubble. We are more than pleased to answer your questions.

  • Do you have any discount for referring people?

    Yes, if you convince more friends & colleagues to join the CVO Academy, you will get discounts according to the number referred. Check this link for more information here.

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