Meet your instructor
Laura Ruczui - Head of Optimization Services @Omniconvert
Laura Ruczui is a seasoned expert in conversion rate optimization (CRO) and customer experience strategy, currently leading the Optimization Services team at Omniconvert. With a strong background in strategy and UI/UX design, she oversees the development and execution of impactful CRO roadmaps that drive measurable business results. Her team provides end-to-end optimization support, including UI/UX audits, customer research, experiment ideation, strategic planning, reporting, design, development, quality assurance, and account management.