Do you feel disconnected from your customers even though you’ve applied everything you know to achieve customer-centricity?

Learn why customers choose you in the first place, what keeps them coming back, and why they stay loyal so you can transform behavioral insights into effective strategies for your eCommerce business.

*The Consumer Behavior Courses address some of the lessons you cover during the full CVO Course.

This advanced online course will help you:

  • Learn how to monitor and analyze customer behavior;

  • Segment your customers based on their behavior;

  • Gain an in-depth understanding of the motivations and needs behind their decision-making process;

  • Predict customer behavior;

  • Optimize your acquisition and retention strategies.
  • Meet your teachers

    Bob Moesta

    President & CEO of the Re-Wired Group

    Bob Moesta will introduce you to one of the most important frameworks for understanding customer behavior beyond data: the Jobs To Be Done Methodology.

    Valentin Radu

    CEO at Omniconvert

    Valentin Radu will introduce you to one of the most effective behavior segmentation models and show you how to use what you know about your customers for optimizing customer experiences.

    What will you learn?

      1. How to use this course

      2. Lesson 1: What is consumer behavior?

      3. Lesson 2: What is consumer behavior segmentation?

      4. Lesson 3: Why RFM Segmentation is an eCommerce game-changer

      5. Lesson 4: The role of the JTBD framework in understanding consumer behavior

      6. Lesson 5: Why do customers buy - Understand Demand with the JTBD framework

      7. Lesson 6: JTBD Methodology - Case Study

      8. Lesson 7: From consumer behavior analysis to customer experience optimization

      9. Lesson 8: Emotions and consumer behavior

      10. Lesson 9: What is Customer Experience (CX)?

      11. Lesson 10: Net Promoter Score: predicting future consumer behavior

      12. Lesson 11: How to Surprise & Delight your customers

      13. Lesson 12: How to analyze consumer behavior

      14. Next steps: What comes after consumer behavior?

    About this course

    • $199.00
    • 14 lessons
    • 2 hours of video content

    Who is this course for?

    • Entrepreneurs who want to learn advanced tactics from the best experts in eCommerce

    • Ecommerce specialists who wish to have a deeper understanding of customer behavior

    • Anyone who wants to learn how to transform behavioral data into effective strategies for eCommerce

    What students think about the CVO Academy’s courses

    Learn advanced tactics for Consumer Behavior analysis from the best in eCommerce

    Check our Customer Value Optimization Course to expand your knowledge even more!

    Too advanced for this course?
    *The Consumer Behavior Courses address some of the lessons you cover during the full CVO Course.