Learn Customer Research from Bob Moesta

Key Lessons from our Course

  • The Jobs To Be Done Methodology

    The Jobs To Be Done Framework has an important role in understanding your customers beyond what you can find from data. Learn how to deploy it and use it to your advantage.

  • Understand where Demand comes from

    Why do people buy new things? If you follow the JTBD framework, you’re going to see that people don’t buy products, they “hire” products to do a job in their life.

  • JTBD - Step by Step Implementation

    Sometimes the truth lies in the little things, so learn how to find those little details behind the customers’ decisions. We will take you through each step of the JTBD interview process.

Meet Bob Moesta

President & CEO of the Re-Wired Group

In the CVO Academy, Bob teaches

Customer Research through the Jobs To be Done Methodology.

Get access to the Customer Value Optimization Course and Certification now

Access Bob's chapter and so much more

Who is Bob Moesta

A visual thinker, teacher, and creator, Bob Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others.

The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects.

He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.
Dennis Yu - CVO Academy Instructor

The Customer Value Optimization Academy

Enroll into the most prestigious eCommerce Academy

9 International eCommerce Experts will teach you how to perform Customer Value Optimization, from Acquisition to Retention.

Read more about the CVO Academy

  • 9 International eCommerce Experts

  • 20 Chapters & over 100 Video Lessons

  • More than 12 Tools, Calculators & Resources

How will this course help me?

Each graduate of the CVO Academy will receive an unique CVO Expert Certification that they can include on their resume or as a badge on their Linkedin Profile.

To be a Certified Customer Value Optimization Expert means to master leveraging customer insights, being able to predict customer behavior and knowing how to use all the necessary eCommerce tools and disciplines from Support to Analytics to Email and Ads to generate a positive Customer Experience and increase Customer Lifetime Value.

Get access to the Customer Value Optimization Course and Certification now

Access Bob's chapter and so much more