Course curriculum

  • 01

    Welcome to the course!

    • A message from your instructors

    • How to use this course

  • 02

    Let's get started!

    • Why Customer Value Optimization

    • The eCommerce shift

    • The stepping stone in CVO: The RFM segmentation

    • CVO methodology: Improving Customer Experience

    • Acquisition: acquire more power customers using RFM

    • Email marketing: How to get customers back

    • Product Catalog: Focus on the right products

    • Customer feedback: Net Promoter Score

    • Test your knowledge

  • 03

    Next Steps...

    • Congrats! Here's what's next...

Dive into the fundamentals of Customer Value Optimization

Access some key lessons of the whole Customer Value Optimization course

Testimonials

Costin Floricel

5 star rating

“I have taken many courses over the years related to Ecommerce. And this course is hands down one of the best courses you ca take to improve the customer experience for your ecommerce business. It focuses on what matters the most and is so p...”

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“I have taken many courses over the years related to Ecommerce. And this course is hands down one of the best courses you ca take to improve the customer experience for your ecommerce business. It focuses on what matters the most and is so powerful if you implement it . Why ? . Because it gives you a step by step framework to improve the customer experience at every touchpoint a customer has with your company , and that is the path to grow and run a sustainable ecommerce business for the long run. Trust me this course is a total eye opener and an industry disruptor in the ecommerce space. ”

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