Learn RFM Segmentation from Juliana Jackson

Key Lessons from our Course

  • Learn how to do RFM Segmentation

    Just like in life, in eCommerce not everybody deserves your full attention. That would be exhausting. Learn how to do RFM segmentation to identify which customers you should focus on based on their recency, frequency, and monetary values.

  • Defining your Customer Segments

    What makes a Soulmate customer? Why are Don Juans so sneaky? Get all the info you need about your Customer Segments, find out how to learn their pains and expectations and delight them.

  • Practical Tactics to treat your customers differently

    Learn the practical ways to retain and multiply your best customers and to stop losing money on weak customers & bad acquisition efforts.

Meet Juliana Jackson

Customer Marketing and Community at CXL

In the CVO Academy, Juliana teaches

RFM Segmentation.

Get access to the Customer Value Optimization Course and Certification now

Access Juliana's chapter and so much more

Who is Juliana Jackson

Juliana is an entrepreneur turned serial-intrapreneur working for more than 10 years in technology (SaaS & Ecommerce).

Juliana is the Customer Marketing & Community at CXL. She also was the Chief Evangelist at Omniconvert, providing guidance and education that transforms eCommerce brands through the implementation of Customer Lifetime Value (CLV) principles.

Juliana loves Category Design and is one of the principal architects of the Customer Value Optimization(CVO) Category, a ground-breaking innovation framework for ecommerce companies.
Dennis Yu - CVO Academy Instructor

The Customer Value Optimization Academy

Enroll into the most prestigious eCommerce Academy

9 International eCommerce Experts will teach you how to perform Customer Value Optimization, from Acquisition to Retention.

Read more about the CVO Academy

  • 9 International eCommerce Experts

  • 20 Chapters & over 100 Video Lessons

  • More than 12 Tools, Calculators & Resources

How will this course help me?

Each graduate of the CVO Academy will receive an unique CVO Expert Certification that they can include on their resume or as a badge on their Linkedin Profile.

To be a Certified Customer Value Optimization Expert means to master leveraging customer insights, being able to predict customer behavior and knowing how to use all the necessary eCommerce tools and disciplines from Support to Analytics to Email and Ads to generate a positive Customer Experience and increase Customer Lifetime Value.

Get access to the Customer Value Optimization Course and Certification now

Access Juliana's chapter and so much more