Learn Email Strategy from Val Geisler

Key Lessons from our Course

  • Improve your Customer Retention with better Email Marketing

    Happy that you acquired new customers after last month’s marketing campaign? Perfect! But the retention efforts are just beginning and you can enable the power of email marketing to do so. Learn how!

  • Customer Support is not just inbound.

    Email marketing can have a positive impact on how you anticipate customer needs and stay ahead of problems that might arise for the customer support teams. Find out what email flows you can create.

  • The Dinner Party Strategy

    Learn how to do Welcome Email Sequences the right way, capitalizing on a huge opportunity that most brands miss. You don't want to serve your guests the dessert before they've even walked through the door, right?


Meet Val Geisler

Customer Evangelist at Klaviyo

In the CVO Academy, Val teaches

Email Strategy

Get access to the Customer Value Optimization Course and Certification now

Access Val's chapter and so much more

Who is Val Geisler

Val Geisler is ridiculously obsessed with email, and for good reason.

As the Customer Evangelist at Klaviyo, Val and her team care deeply about the biggest problem plaguing subscription-based brands: how do we get customers to stick around? Turns out there's more to that than just a great product.

Corner her on Twitter (@lovevalgeisler) and ask her just that and you'll likely get an earful.

Val spent over a decade inside companies from ecommerce brands to nonprofits to 7-figure businesses to tech startups. She brings her background in digital strategy, CX, and product-led growth to her clients every day.
Dennis Yu - CVO Academy Instructor

The Customer Value Optimization Academy

Enroll into the most prestigious eCommerce Academy

9 International eCommerce Experts will teach you how to perform Customer Value Optimization, from Acquisition to Retention.



Read more about the CVO Academy

  • 9 International eCommerce Experts

  • 20 Chapters & over 100 Video Lessons

  • More than 12 Tools, Calculators & Resources

How will this course help me?

Each graduate of the CVO Academy will receive an unique CVO Expert Certification that they can include on their resume or as a badge on their Linkedin Profile.

To be a Certified Customer Value Optimization Expert means to master leveraging customer insights, being able to predict customer behavior and knowing how to use all the necessary eCommerce tools and disciplines from Support to Analytics to Email and Ads to generate a positive Customer Experience and increase Customer Lifetime Value.

Get access to the Customer Value Optimization Course and Certification now

Access Val's chapter and so much more