Do you feel disconnected from your customers even though you’ve applied everything you know to achieve customer-centricity?

Learn why customers choose you in the first place, what keeps them coming back, and why they stay loyal so you can transform behavioral insights into effective strategies for your eCommerce business.

This advanced online course will help you:

  • Learn how to monitor and analyze customer behavior;

  • Segment your customers based on their behavior;

  • Gain an in-depth understanding of the motivations and needs behind their decision-making process;

  • Predict customer behavior;

  • Optimize your acquisition and retention strategies.
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    Meet your teachers

    Bob Moesta

    President & CEO of the Re-Wired Group

    Bob Moesta will introduce you to one of the most important frameworks for understanding customer behavior beyond data: the Jobs To Be Done Methodology.
    Find more about Bob Moesta

    Valentin Radu

    CEO at Omniconvert

    Valentin Radu will introduce you to one of the most effective behavior segmentation models and show you how to use what you know about your customers for optimizing customer experiences.
    Find more about Valentin Radu

    What will you learn?

  • How to use this course

  • Lesson 1: What is consumer behavior?

  • Lesson 2: What is consumer behavior segmentation?

  • Lesson 3: Why RFM Segmentation is an eCommerce game-changer

  • Lesson 4: The role of the JTBD framework in understanding consumer behavior

  • Lesson 5: Why do customers buy - Understand Demand with the JTBD framework

  • Lesson 6: JTBD Methodology - Case Study

  • Lesson 7: From consumer behavior analysis to customer experience optimization

  • Lesson 8: Emotions and consumer behavior

  • Lesson 9: What is Customer Experience (CX)?

  • Lesson 10: Net Promoter Score: predicting future consumer behavior

  • Lesson 11: How to Surprise & Delight your customers

  • Lesson 12: How to analyze consumer behavior

  • Next steps: What comes after consumer behavior?

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    Who is this course for?

    • Entrepreneurs who want to learn advanced tactics from the best experts in eCommerce

    • Ecommerce specialists who wish to have a deeper understanding of customer behavior

    • Anyone who wants to learn how to transform behavioral data into effective strategies for eCommerce

    What students think about the CVO Academy’s courses

    Stefano Susi

    5 star rating

    “The best course I have ever done. Stefano”

    “The best course I have ever done. Stefano”

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    Marcin Kras

    5 star rating

    “Great training with great content, worth every dollar and minute spent on it. It’s definitely a must for those who want to understand how e-commerce business works end to end. This training is one of those that show not only HOW but also WHY. I hi...”

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    “Great training with great content, worth every dollar and minute spent on it. It’s definitely a must for those who want to understand how e-commerce business works end to end. This training is one of those that show not only HOW but also WHY. I highly recommend.”

    →Read Less

    Buddy DiFonzo

    5 star rating

    “The value in this course is beyond words. So much knowledge I don't even know where to start of even what to do with it. Speechless. 😶”

    “The value in this course is beyond words. So much knowledge I don't even know where to start of even what to do with it. Speechless. 😶”

    →Read Less

    Maria Caciur

    5 star rating

    “This course is absolutely fantastic. It is very practical, it gives you a lot of examples, resources and insights from top experts. Most of all, is not about doing something your are not doing already if you are working in the online industry, i...”

    →Read More

    “This course is absolutely fantastic. It is very practical, it gives you a lot of examples, resources and insights from top experts. Most of all, is not about doing something your are not doing already if you are working in the online industry, it's about how you can do it like a true professional. Thank you for putting all this together. ”

    →Read Less

    Ioana Alexandru

    5 star rating

    “I am enjoying every moment of this course! The information is easy to understand, even for someone that has just started learning about eCommerce! It's pretty impressive how much effort the team has put into this course. Congrats! Also, congra...”

    →Read More

    “I am enjoying every moment of this course! The information is easy to understand, even for someone that has just started learning about eCommerce! It's pretty impressive how much effort the team has put into this course. Congrats! Also, congrats on the meme selection! They make this course very fun! ”

    →Read Less

    Learn advanced tactics for Consumer Behavior analysis from the best in eCommerce

    Check our Customer Value Optimization Course to expand your knowledge even more!

    Too advanced for this course?