Learn From International eCommerce Experts

     

Course Curriculum

✅ Chapter 1: Why CLV Matters in eCommerce

✅ Chapter 2: The Customer Value Optimization Framework

✅ Chapter 3: RFM Segmentation

✅ Chapter 4: Customer experience in eCommerce

✅ Chapter 5: The importance of Customer Experience Optimisation & Retention

✅ Chapter 6: The 5 phases in the customer journey that impact the Customer Experience

✅ Chapter 7: How to continuously improve the experience in all phases of the Customer Journey?

✅ Chapter 8: Jobs to be Done Methodology

✅ Chapter 9: Qualitative research

✅ Chapter 10: Quantitative Research

✅ Chapter 11: Find your ICP (Ideal Customer Profile)

✅ Chapter 12: Email strategy for onboarding & retention

✅ Chapter 13: Website Optimization to Improve the CLV

✅ Chapter 14: Practical Tips for Better Email Marketing Campaigns

✅ Chapter 15: Core Post-Purchase Flows

✅ Chapter 16: Advanced Email Marketing Strategies

✅ Chapter 17: Using Customer Support to enhance Customer Experience

✅ Chapter 18: Customer Acquisition informed by the customer retention insights

✅ Chapter 19: Top 10 CVO Takeaways after 14 years in eCommerce

✅ Chapter 20: Practical CVO Tactics

✅ Certification Exam and Moving Forward

What students think about the CVO Academy’s courses

Stefano Susi

5 star rating

“The best course I have ever done. Stefano”

“The best course I have ever done. Stefano”

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Marcin Kras

5 star rating

“Great training with great content, worth every dollar and minute spent on it. It’s definitely a must for those who want to understand how e-commerce business works end to end. This training is one of those that show not only HOW but also WHY. I hi...”

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“Great training with great content, worth every dollar and minute spent on it. It’s definitely a must for those who want to understand how e-commerce business works end to end. This training is one of those that show not only HOW but also WHY. I highly recommend.”

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Buddy DiFonzo

5 star rating

“The value in this course is beyond words. So much knowledge I don't even know where to start of even what to do with it. Speechless. 😶”

“The value in this course is beyond words. So much knowledge I don't even know where to start of even what to do with it. Speechless. 😶”

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Maria Caciur

5 star rating

“This course is absolutely fantastic. It is very practical, it gives you a lot of examples, resources and insights from top experts. Most of all, is not about doing something your are not doing already if you are working in the online industry, i...”

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“This course is absolutely fantastic. It is very practical, it gives you a lot of examples, resources and insights from top experts. Most of all, is not about doing something your are not doing already if you are working in the online industry, it's about how you can do it like a true professional. Thank you for putting all this together. ”

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Ioana Alexandru

5 star rating

“I am enjoying every moment of this course! The information is easy to understand, even for someone that has just started learning about eCommerce! It's pretty impressive how much effort the team has put into this course. Congrats! Also, congra...”

→Read More

“I am enjoying every moment of this course! The information is easy to understand, even for someone that has just started learning about eCommerce! It's pretty impressive how much effort the team has put into this course. Congrats! Also, congrats on the meme selection! They make this course very fun! ”

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Improve your eCommerce Skills

  • ✓ Acquisition tactics (ads)

    ✓ Email marketing strategies

    ✓ Qualitative & Quantitative analysis

    ✓ Customer onboarding & support

  • ✓ Customer Segmentation

    ✓ Loyalty & Retention

    ✓ Cohort analysis

    ✓ Customer behavior

  • ✓ Customer Lifetime Value Optimization

    ✓ Net promoter Score

    ✓ Jobs to be done methodology

    ✓ eCommerce growth

Gain advanced eComm skills & live up to your potential!

If, for any reason you're not completely satisfied, just tell us within 30 days and we'll issue a full refund.